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Adams was initially not interested in joining the business as he was starting his own business called fluent.io, software attempting to disrupt email.
Rasmussen then became the tech adviser to the business where he introduced Perkins and Obrecht to Cameron Adams, an ex-Google employee with the relevant technical expertise. He expressed interest in the idea but told the founders to ‘put everything on hold’ until they found a tech team of the calibre required. Some of these gatherings took place in Silicon Valley where Perkins and Obrecht met Lars Rasmussen, co-founder of Google Maps. They received no funding but became regular fixtures at gatherings hosted by Tai for investors and start-up founders. There were also other venture capitalists present including Rick Baker from Blackbird Ventures. Perkins and Obrecht pitched Tai the initial idea for Canva over dinner. In 2011, prominent investor, Bill Tai visited Perth to judge a start-up competition. Perkins claims that she was rejected by over 100 local investors in Perth. Perkins and Obrecht were originally based in Perth. Over five years, Fusion Books grew into the largest yearbook company in Australia and expanded into France and New Zealand. Their parents would often help with printing the yearbooks. Started in the Duncraig living room of Perkins's mother, Obrecht would cold call schools in an attempt to get new clients for Fusion Books.
Perkins saw how much time was required to design a yearbook and thought the high level of consumer friction would make yearbooks a good niche to test the idea for Canva. Perkins's mother was a teacher who would also co-ordinate the school yearbook. Originally, Perkins wanted to develop software that made the entire design process easier but due to the competition with large companies and her lack of resources, she concluded ‘it did not seem the logical thing to do’. Fusion Books allowed students to design their own school yearbooks by using a simple drag-and-drop tool equipped with a library of design templates that could be populated with photos, illustrations, and fonts. Career Fusion Books įusion Books was founded by Perkins and Obrecht in 2007. She dropped out of university at age 19 to pursue her first business with Cliff Obrecht, Fusion Books. Her idea was to make a design platform where no technical experience was required. Perkins thought there was a business opportunity in making the design process easier. She noticed the difficulties students had in learning design programs such as Adobe Photoshop, where it would often take students a semester at university to be introduced to basic features of these complex design programs. At this time, Perkins was also a private tutor for students learning graphic design. She credits this experience with developing her entrepreneurial drive as ‘she never forgot the freedom and excitement from building a business.’ Īfter high school, Perkins enrolled at the University of Western Australia, majoring in communications, psychology and commerce. By the age of fourteen, she had started her first business, selling handmade scarves at shops and markets throughout Perth.
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At high school, Perkins had aspirations of becoming a professional figure skater and would routinely wake up at 4:30 am to train. She attended Sacred Heart College, a secondary school located in the northern Perth suburb of Sorrento. She is the daughter of an Australian-born teacher and a Malaysian engineer of Filipino and Sri Lankan descent. Melanie Perkins was born in Perth, Western Australia.
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